Agents! Demand Success Today

Video Testimonials – The New King!

Video Testimonials… real punch to your website.

Click here to see some video testimonials on a real estate website.  I’ve chosen an Aussie site for entertainment value-love the accents.  Going beyond image and text is important to keep people on your site these day.  Video is the most searched file type on the net.  While these example testimonials are good, they could be better.

Michael Maher spoke recently in Denver about creating relationships and becoming relevant to people in this tough market. He talked about how marketing in today’s challenging times requires a few key points.  To summarize; present the challenge, match the service, promote the succesful result.

Using this process, these videos may have more impact if the customers challenge was presented effectively, the agent presented the answer to this challenge, and the result was incredible.

In any case – video is big.  It is easy to incorporate into any website and an agent can either adopt this quickly and reap the benefits of early adoption or wait until the uniqueness is gone and it maintstream.  Today’s digital cameras have video modes.   There are many HD video cameras under $200.00 with easy connectivity to Youttube on the market today.  YouTube offers free video channels where you can post video anywhere.  

Why is this blog not in video?  I have a cold and my voice sounds horrible.  I also have a face made for radio :-0.   Are you ready to elevate your game?

New “Click to Call” Feature for REMAX.com

RE/MAX announced the launching of a new feature designed to being consumers.  Click-to-Call is now live and is a service that allows consumers to connect with a RE/MAX agent while browsing RE/MAX listings.  The feature is only available on RE/MAX listings.Here are some features:

Other features with Click-to-Call:

• Call Setting – The agent will have the option to use up to two phone numbers for Click-to-Call conferences. 
• Available Call Times – Agents will be able to select the times they want the Click-to-Call button to appear on their Agent business card.
• Page Push – While on a click-to-call conference call, Agents can push web pages to the consumer’s computer.  It’s as simple as entering a code on the agent’s phone keypad.  At this time, agents will be able to push up to 10 different pages to the consumer. 
• Call Summary – Allows agents to review the calls that were initiated via the Click-to-Call service for up to the last three years.   

Once a Click-to-Call conference is complete a new lead contact will generate in LeadStreet but no lead acceptance is required by the agent.  

Click Here to Download Set Up Directions

The Best Tech Tool of 2009?

Slydial

I know its early in 2009 but I think the best tech tip of the year is this one.

 

 

Slydial. 

Slydial is a new technology allowing one to call people straight to their voice mail and never have to get caught in a wasteful or uncomfortable conversation.  It is free (listen to commercials) or pay only $25/yr for unlimited. 

>>Got a seller you need to update but do not want to get caught up in some crazy conversation about dwarf orange trees in the neighbors yard – Slydial.

>>Got 12 sellers to update on their listings and only 15 minutes to do it – Slydial.

>>Have a client that is caustic and not fun to talk to but you still need to communicate – Slydial.

>>Want to clearly state a point about something without interruption – Slydial.

>>Need to deliver timely information to some who cannot be disturbed due to work/sleep/other – Slydial.

There are a million or reasons to use Slydial.  Here’s a link to a few more good uses   http://www.slydial.com/situations.php#1

Goto www.slydial.com to check out this really cool tool.

Know The Right Things to Say.

Can an agent know what topics to focus in front of a seller to “get” the listing?  You bet.  I believe in a canned listing presentation where the process is specfically set to aloow me to touch on their hot buttons and eliminate objections.  Upon entering the home, ask to be taken to either the kitchen table or dining table.  Sit and small talk smart – questions about motivation, experiences, rapprt building topics.  Then asked to be shown the home by the sellers.  While being toured through the home fly these questions under the radar.

Mr/s Seller, what two postive things stand out in your mind when you worked with your last listing agent?
Mr/s Seller, if you could do your last sale all over again, what would you change about your last agent? 

The answers to these two questions are the topics you need to emphasize in your presentation back at the table.  The Seller(s) will actually tell you what to say!  Try it.